The Austrian company has laid off several long-serving executives in North America. Red Bull, the Austrian energy-drink company known for its prolonged support of electronic music, has announced layoffs and cuts to its entertainment and culture divisions. In the culture division, which has taken over the company’s music programming following […]
Black
Red Bull shook up leadership after controversy over Black Lives Matter
Red Bull has been through a series of executive-level changes over the past two months due to internal tension over the energy drink giant’s diversity efforts and its response to Black Lives Matter. The company’s North American CEO and CMO were fired while working to expand outreach to the Black community. […]