Fashion And Beauty Develop A Strategy For The Second Half Of 2020

Alma L. Figueroa

When nature fights back, we must turn to nature to help us solve harsh challenges. While the coronavirus pandemic has its dangers, it remains clear to me that the spirit of the American people will pioneer in understanding by developing fresh ideas moving forward. After all, ideas are born in America.

In my humble opinion, American’s have quickly adapted to the new speed and direction of business like never before. In fact, I believe that today’s workforce will be the greatest adventurer and innovator of our time. I am sure that positive changes are clearly on the horizon.

Although I don’t wish to come off as shallow during these trying times, I am here to inform you that now it is not the time to appear visually unkept. Working remotely should not be a free pass to lounge around in sleepwear during office hours. Having moderated and participated in countless client zoom meetings these last seven months, I can assure you that presenting yourself with beauty and style will make a tremendous difference in how you look and feel as well as how others will perceive you.

A Call To Arms:

When you’re trapped in an environment that you can’t control and are told to reduce your exposure to others, then it’s time to grab the bull by the horns and tackle it with what you do best. In fact, I find that the best remedy to uplift spirits during these trying times, is to prepare beauty and wardrobe as if we are going to the workplace.

As apparel and beauty brands begin to develop a strategy for the second half of 2020, my data informs me that products will be designed for quality and versatility to provide consumers with newly developed needs. These new arrivals are formulated for physicality, energy and instinctive American style. Below are a handful of my picks for pre-work workouts to spiffy work clothes to after five delights.

American’s take pride in having a profound link to the environment. Beauty and fashion brands are also developing an intimate connection with nature. Now, more than ever, is a great time to rethink beauty and style needs in preparation for your next Zoom meeting, home workout and after five remote events!


GUIZIO’s signature form-fitting silhouettes evoke a sense of vulnerability and unabashed femininity. The label has established itself as a favorite among the Hadids, Kardashian-Jenners, Rosalia, Blackpink, and Lady Gaga. The Leather Blazer Set incorporates classic structured suiting and tailoring, while providing a modern twist with its playful reiterations on a traditional two piece suit. Price: Leather Blazer Top $488 USD & Leather Blazer Skirt $305 USD

The Moonstoned 

A good piece of jewelry can pull a look together and feel like a second skin. Here at The Moonstoned, we believe there’s nothing sexier than a man who isn’t afraid to adorn himself. Jewelry can bring out an attitude, an inner confidence, even a subtle part of your personality that needs a little affirmation to emerge. Signet Rings are some of the oldest types of adornment known to man, making them the perfect simple yet classic statement ring for summer. Ancient civilizations used them to delineate a person’s status or class. Before literacy was common, they were used in lieu of signatures to verify or “sign” documents. They would often bear the family crest with some mark distinct to the owner like The Victorian Bloodstone Hope Intaglio Ring. More recently, valuable signet rings have played a role at the head of the family, passed down through generations to the next in line. PRICE – $1,600.00 USD

Alp N Rock 

The Veronica Polo Sweater by Alp N Rock is a must have piece as we move from high summer to early fall. The top is effortlessly chic, and the vintage inspired design surpasses temporary trends. Pair it with shorts for a sunny day out, and transition that look into a more formal, but still casual style with a pair of blue jeans. Add a pair of heels and you’re now “work from home” ready for your next Zoom meeting. This easy silhouette allows for several playful looks! $142


A rendered print of pink roses on black defines a body skimming slip dress crafted from a chic, silk charmeuse with a nylon lining. The contoured fit hugs your natural curves from a bias cut while adjustable spaghetti straps and a knee length hem balance the sexy silhouette with a soft v-neckline that deems this dress perfect for any summer occasion. Price: $525

Golden Goose

This Golden Goose dress is the ideal versatile slip dress for any season. Layer it over a T-shirt or by itself – it works for whatever the occasion. Featuring a handkerchief hem, a check print, a v-neck, spaghetti straps and a crisscross back, this dress can easily be dressed up or down. Price: $ 1,125

Muri Lelu

Muri Lelu is a line of luxury clean skincare that unapologetically embraces the full power of whole flower cannabis, including the flower’s unique terpene profile. Unlike other cannabis skincare brands that rely on extract from only the seeds of the hemp plant or heavily processed isolate, Muri Lelu utilizes organic full spectrum extract from the entire cannabis sativa plant, from seeds to stalks to leaves to blooming flowers. Muri Lelu derives its nourishing cannabis sativa extract through a proprietary infusion process that preserves the full flower’s powerful antioxidant, anti-inflammatory and anti-aging benefits. Mauvaise Herbe Indica Oil is a 100% clean formula that features Phytocannabinoids, Restorative Terpenes and Bioactive Botanicals to renew and hydrate the skin. French for “weed,” Mauvaise Herbe works to calm, balance and diminish visible signs of aging. As part of an evening ritual, apply several drops of Mauvaise Herbe Indica Oil until fully absorbed for skin that is hydrated and nourished. $170

Uncommon James

The Thin Air Necklace from Uncommon James walks the perfect line between dainty and statement-making. This 14k gold-plated snake chain features a lariat closure with sleek gold bars at the ends. You can adjust the and wear it at its shortest or longest layer. You’ll want this versatile piece in your wardrobe from Summer going into Fall. $62

Cynthia Rowley

All iconic wetsuits and neoprene swim styles are made using green technology – using earth mined limestone in place of petrochemicals, and recycled materials such as tires and plastic bottles, water resources are conserved and carbon footprint is significantly reduced. All wetsuits are priced at $295 USD


As everything 90s is cool again, bucket hats have been having a moment as style icons like Bella Hadid have quickly adopted the accessory. What better way to wear the trend than with Kangol, the brand best-known for bucket hats? Kangol’s Bermuda Bucket Hat is the perfect summer accessory, as it blends aesthetic and function into one stylish package. $52.50

Crescent Canna

Whether CBD is already a part of your self-care routine or you’re considering giving it a try, you deserve to know what you’re putting in your body. New Orleans-based CBD manufacturer Crescent Canna puts quality and transparency above all else, with CBD oil that is always made from USA-grown, organic hemp and independently lab-tested for quality and purity. The rising popularity of CBD wellness products over the past few years has been hard to miss, and there is now a growing body of research supporting CBD’s benefits around inflammation, stress, sleep, and more. From post-workout recovery to restoring a sense of balance, Crescent’s delightfully refreshing — yet highly potent — Extra Strength CBD Drops are the perfect choice for whatever your needs may be. With 5,000 mg of CBD per fluid ounce, these all-natural tinctures are among the strongest CBD products on the market, at the best value you’ll find anywhere. Price: $149.99 — less than 3 cents per milligram of CBD.

OOFOS’ New OOmg eeZee

If you’re looking for a shoe that will provide you with fashion and comfort as you walk into the remaining months of 2020, look no further than OOFOS’ new OOmg eeZee , a brand new style that looks and feels great. Whether you’re looking for a shoe to wear on your afternoon walk around the block, to any upcoming outdoor social distance gatherings or for after a particularly rough workout, the new OOmg eeZee is the shoe for you. With a stylish new makeover of their classic silhouette made with a unique 4-way stretch canvas-like material and signature OOfoam™ technology, the shoe will reduce stress on your joints making your body feel better as you move through your daily activities! Perfect for anyone on-the-go, the OOmg eeZee is available in a collection of must-have neutral tones ideal to take your style and comfort to the next level by contouring to your entire foot, while providing maximum comfort. ($119.95)

 Baja East

This Slip Dress in Wild Horses is the perfect vacation dress due to its subtle ease, featuring a clean finish, side seam zipper and adjustable shoulder straps. Price: $395


Always in style for summer a dramatic sun hat brings a chic, laid back vibe to the beach, park or pool. A technical take on the iconic style makes this a no brainer in the heat. Nobis is quickly becoming known globally for its technical, functional pieces that will also keep you dry when the sun goes in and the rain comes out. $85 USD!

Jack Stegeman

Jack Stegeman is the best men’s product for the Summer 2020 season because not only are they made from the highest quality materials (premium CR-39 Polarized lenses, German-engineered hinges, hand polished Italian cellulose acetate and more), but JS boasts the ONLY free, no fine-print, 2-year warranty of any sunglass brand on the market. The “JS Signature Coverage” warranty is the Feehan brother’s solution to a gap in the market that they were determined to fill when developing their brand. It promises to replace any broken, scratched, lost or otherwise damaged JS sunglasses at no extra cost within two years of the original purchase, no program enrollment required. The glasses retail from $175-$185.

La Gotta

La Gotta’ swimsuits are made of recycled plastic due to the brands focus on the environment and becoming more sustainable. For this same reason, La Gotta’s suncare was created taking measures to protect their customers through what they wear and what they use. La Gotta’s antioxidant sunscreen with SPF 30 is made with 100mg of CBD, Green Tea, Vitamins C and E and is rich in minerals. Full spectrum CBD distillate is the purest CBD extract for facial skin. It will not clog pores and both the CBD and green tea possess natural rejuvenating antioxidants, is anti-inflammatory, and has extremely hydrating benefits. $45 USD


Make a subtle statement with this anything-but-basic, basic. SET ACTIVE Socks are made from soft, breathable cotton. SET ACTIVE is a direct-to-consumer apparel company that’s building confidence and connection through fashion-meets-function clothing, and a shared love for all things active. $12

Avery Duffel Bag goes from gym to street in authentic sport style. Sleek twill construction with tonal logo lining. Unsnap sides for a little extra room when you need it. Contrast trim grab handles and removable, adjustable shoulder strap for convenience.


This light and fluffy face cleanser gently removes impurities, while infusing rich moisture into your skin for a younger-looking glow. Made with the Cannuka signature combination of CBD and Manuka Honey, this bouncy gel balm transforms into a silky lather that soothes the skin, leaving it blissfully soft and supple. Also infused with Grapefruit and Sea Buckthorn, it renews and instantly cleanses skin, leaving behind a fresh face that’s balanced and radiant. 


ALIÈTTE released its “Beach Resort Martinique” capsule collection. The collection is inspired by Martinique, the island from where Jason’s family originates. It features beach loungewear including pieces such as printed silk twill pajama sets, dolomiti fleece pant and hoodie sets, colorful silk robes, cotton poplin lightweight dresses and silk eye masks. The collection also features branded unisex T-shirts and crewneck sweaters. I feel like loungewear is the perfect addition to ALIÉTTE” says Designer Jason Rembert.  The prices range from $110-$850

Summer Fridays

Summer Fridays combines clean, good-for-you ingredients to take your beauty regimen on a glowing journey to achieve covetable results. Summer Fridays’ products are inspired by the California lifestyle, bringing effortless beauty in an instant, curated for the girl on-the-go who is looking for easy solutions. The brand created a collection of daily essentials to remind you to take time for yourself and relieve stressed-out, overworked skin, so everyday feels like a Summer Friday. – $48.00

 LaQuan Smith x REVOLVE

This form-fitting crop top from LaQuan Smith x REVOLVE combines function and style, featuring hi-tech perfo nylon and technical spandex that keeps the wearer comfortable and cool, making this the perfect top for summer. Price: $195

Olivia Von Halle

Established in London in 2011, Olivia von Halle has become synonymous with re-invention and uncompromising luxury. Guided by a passion for travel and lifestyle, the brand takes inspiration from timeless pieces – be it the traditional silk pajama or humble tracksuit – and transforms them into something truly exceptional, blurring the line between nightwear and ready-to-wear. Price: $430 USD.


Putting together your summer outfits is part of the fun for the season. Now you have your favorite pieces out, what’s next? Picking out the perfect undergarments to go with your dresses, tees, workout wear and swimsuits. Nue is here to save the day and has you covered for all your coverage needs Nue, first on the market breast tape that comes in a variety of skin tones, created by founder Stephanie Montes. It is the perfect breast tape for that extra support under all your summertime outfits and suits. The original, “Boob Job in a Box”, created to serve a need for everyone, everywhere especially during summertime and suit wearing. It is here to help pair with your T-shirt you love, that low cut V, your favorite strapless swimsuit and your favorite yoga workout wear. Nue can help with it all! Get ready to try something Nue this summer. Price: $25


In 1962, inspired by the Japanese Zori sandal, Havaianas (@havaianasusa) invented its best-selling Tradicional flip flop. Now almost 60 years later, the brand has tapped into its roots to release the innovative, unisex TradiZori, a play off the original Tradicional and Zori sandals. The TradiZori merges designs from two diverse cultures to offer a flip flop that can live beyond the beach and cater to the fashion-forward, urban consumer. Featuring a unique, square-shaped silhouette, the TradiZori boasts a triple-layer EVA and rubber sole and fabric strap that provides superior, all-day comfort and increased stability. The TradiZori is available in seven color ways, inspired by the most popular color combinations over the course of Havaianas’ history. Priced at $80, the unisex style is available exclusively at and select Havaianas stores in limited drops. $80 

Bloom Nutrition

The buzz around collagen has been taking over the skincare conversation this summer, and Bloom Nutrition has met the demand by launching Bloom Nutrition Collagen Peptides. Packed with 14 grams of protein per serving, Bloom’s Collagen is the ultimate beauty supplement. It improves skin health by reducing wrinkles and dryness, benefits hair and nails, and boosts muscle mass while keeping joints strong. Bloom Nutrition – launched in 2019 by fitness guru Mari Llewellyn – features products with the highest quality, good-for-you ingredients that are backed by science and taste great. The brand’s Collagen is no different and is hydrolyzed for superior absorption and digestion. Blend it into your coffee or smoothie for a boost to your morning routine. $39.99

Terra & Co

Terra & Co. is a clean and sustainable oral care brand. With more than two decades of combined experience in the beauty industry, founders Amra and Azra Hajdarevic are passionate about healthy and sustainable living. After noticing that many oral care products on the market today contain harmful chemicals and harsh ingredients that are quickly absorbed through the gums, they set out to create products that feature natural, effective, sustainable ingredients with a greater good in mind—the word “Terra” is Latin for “Mother Earth.” In their quest for naturally whitening oral care the sisters developed a contemporary line of activated charcoal products. Terra & Co’s Sustainability is the New Black Set features: Brilliant Black Toothpaste, Brilliant Black Bamboo Toothbrush, Brilliant Black Dental Floss and Brilliant Black Oil Pulling. $75


Our best-selling liquid lanolin Lip Water, now with a juicy, shimmering watermelon tint. A bit like a serum, lighter than a balm, Watermelon Lip Water gives a transparent watermelon-pink holographic shimmer – for watermelon juice-tasting lips that are both hydrated and glowing. It’s lightweight. Its hydrating. It’s natural. Liquid lanolin & hyaluronic acid boost moisture. The glowing, holographic fruity tint looks gorgeous on everyone. (It’s basically watermelon juice for your lips) $17,


A flat sandal that was chic enough to work in any part of a woman’s wardrobe and comfortable enough to be worn all day was something Margaux co-founders Sarah Pierson and Alexa Buckley wanted to add to the collection. The new flat sandal takes their signature crossover straps at the vamp—thoughtfully placed for ultimate comfort—and the ankle strap that they’ve perfected with The City Sandal and The Uptown Sandal. The hidden plush foam padding adds the extra bit of walkability. Available in apricot, python, and saddle leather $185 

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