Press Release Tidbit – Is Your Release Too Short?

Alma L. Figueroa

While some news releases seem to drag, others can be too short. Don’t make this mistake! News announcements should be long enough to get your point across and to educate editors and the general public. Most press release writers realize this, which is why thousands of companies use a professional […]

Media, Reader’s Choice and Sensationalism

Alma L. Figueroa

Let it be a news story or otherwise, writers write to put in the picture of various stories. Such stories can entertain, inform, upset or enliven the audience. But, the writings that we come across in the media nowadays are often formulaic. Whether it’s the consistent presence of sex scenes […]