3 Manufacturers Doing Social Media the Right Way

Alma L. Figueroa

In real social media trend, producing firms like the plan of utilizing Instagram, Twitter, YouTube and other popular social platforms to assist their advertising and marketing efforts. But from a strategic standpoint, field leaders can locate it tough to execute on this entrance.

Manufacturing businesses normally arrive in with the preconceived notion their products simply really do not have the visual appeal that social media phone calls for. And there tends to be a belief that promotions will not have the pull to influence the likes of item professionals, engineers or other customers of their concentrate on market — if they can get to that viewers in the 1st place.

The excellent news is there are lots of illustrations of makers who have gotten social media correct, leveraging the one of a kind characteristics of a variety of social platforms and producing an impressive quantity of followers and engagement. As you feel by your own social media tactic, you can use these wins as inspiration for your attempts.

3 Illustrations of Brands Making use of Social Media Suitable

Synergy Producing on Instagram

Instagram is on a significant expansion trajectory. In 2019, an believed 814.5 million people worldwide ended up on the platform, and by 2023, end users are set to attain almost 1.2 billion.

Although Instagram may well be a area for influencers to show their fantastic travels, trend or artwork, the platform also serves as a visible medium that makers can use to showcase their very own model of “art”.

Consider, for instance, Synergy Manufacturing — a producer and distributor of large-stop automotive efficiency parts. On the surface area, these products may possibly not scream enjoyment. But when you perspective the company’s Instagram webpage, you’ll uncover that suspension units, skid plates and bumpers can be visually desirable when put in the suitable context. Relatively than basically publishing photographs of components as they occur off the assembly line, Synergy showcases their solutions by means of photographs of the cars on which they are installed.


Recognizing the worth of motion in their social method, Synergy goes the further mile to publish videos of the motor vehicles as nicely as commentary from the company’s authorities — packing a punch of education and enjoyment for followers. It also capitalizes on the platform’s Tales Highlights to encourage testimonials from glad clients as a means of social proof, as perfectly as driving-the-scenes manufacturing footage to educate shoppers on how the products are created.

Kurt Manufacturing on Twitter

Twitter is recognized as the system for breaking information. Although not each company is dishing out information that attracts tens of millions of persons in seconds, it’s even now a excellent medium for sharing the most current and greatest business and corporation news with your concentrate on audience, primarily when they’re shopping for options to their troubles. Just after all, Twitter is the selection one particular discovery system, and that mentality lends by itself to affect and getting conclusions. 

This technique aligns with the Twitter feed for Kurt Manufacturing, a producer of metallic components and items for the aerospace, healthcare and energy industries (to name a couple examples). The firm consistently publishes articles to update their audience on new devices they’ve set up in-home to support products enhancement, while advertising new devices in their item line-up, employing video and other mediums to teach shop entrepreneurs on their options, added benefits and use instances.


When Kurt Manufacturing makes it a point to publish newsworthy, item-associated content, they also use their Twitter existence to educate consumers and potential customers on broader enterprise initiatives. 1 the latest example: starting to be licensed staff-owned. Making use of photos of real Kurt staff members doing work to make finest-in-class components and merchandise, the business has revealed different posts that endorse this differentiator and the values it supports.

Caterpillar on YouTube

You may possibly suppose that a producer with a effectively-recognized brand name name like Caterpillar wouldn’t see the need to commit intensely in social media promoting. But the fact is that the company of machines for the design, forestry and agriculture industries is making the expenditure — and undertaking so in innovative, inspiring methods.

Just one social system on which Caterpillar shines is YouTube, exactly where it showcases its giant yellow machines in motion. And we’re not just conversing about run-of-the-mill use cases. The maker has devoted a whole part of their YouTube channel to Cat® Trials, which is focused to showcasing the outstanding (and fun to enjoy!) feats their equipment can achieve. Circumstance in place: the design of the world’s tallest sand castle — a video that’s garnered nearly 3,500,000 sights given that 2014.



Although these films are portion of Caterpillar’s “secret sauce” to YouTube engagement, their achievements also ties again to the sheer wide range of movies they deliver. Merchandise demos, basic safety suggestions, upkeep how-tos and buyer recommendations are all bundled into the YouTube channel’s offerings, supplying important facts to prospective customers and clients alike.

Social Media Procedures for Suppliers That Operate

In spite of some hesitations field leaders may well have, social media is for production firms — and these examples are proof that, with the appropriate method in place, there is a payoff. Backed by structure and messaging that resonates with your suitable audience, you can raise your brand name consciousness among the prospective clients, drive additional website traffic to your internet site that can change into important prospects and make loyalty with the clients you now provide.

In excess of the many years, Kuno Resourceful has labored with quite a few manufacturing corporations to strategy and execute digital advertising tactics that supply benefits — social media integrated. If you could use a partner to assistance or speed up your promoting efforts, we want to hear how we can help. To get the dialogue started off, request a absolutely free consultation.

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