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Business Insider’s biggest advertising and media stories for July 21

Hello! Here are top advertising and media articles for July 21. Lucia Moses here, filling in for Lauren Johnson, who’s on a well-earned vacation. Sign up for this daily newsletter here.

In today’s edition: Where media startups VCs are placing their bets, Red Bull’s diversity deck, and how MAC Cosmetics is dealing as store foot traffic crashes.


Encantos cofounders

Encantos cofounders Nuria Santamaria, Steven Wolfe Pereira, Susie Jaramillo, Carlos Hoyos

Encantos.


19 media startups that top VCs say are poised to take off in 2020, as the pandemic reshapes the industry

Read the full story here.


Red Bull global CEO Dietrich Mateschitz

Red Bull global CEO Dietrich Mateschitz.

Marco Canoniero/LightRocket via Getty Images


Red Bull execs outlined plans to increase diversity efforts a month before being fired. Here’s their slide deck.

Read the full story here.


cmo q&a ukonwa ojo mac 2x1



Courtesy of Ukonwa Ojo; Samantha Lee/Business Insider


MAC Cosmetics’ global CMO on how it’s reevaluating its stores, adapting to online shopping, and advancing diversity and inclusion

Read the full interview here.


More stories we’re reading:

Coronavirus Rewrites the Disney Playbook (Wall Street Journal)

Morgan Stanley thinks Walmart’s new subscription service will boost its ability to take on Amazon Prime (Business Insider)

While growing an empire, Shopify manages to play nice (Modern Retail)

A YouTuber with 250,000 subscribers explains how much money she makes from her videos, which is more than her salary from her day job as a teacher (Business Insider)

Linkin Park’s Mike Shinoda on how he used Twitch to create a new album with fan input and how musicians can make money on the livestreaming platform (Business Insider)

Thanks for reading and see you tomorrow! Remember you can subscribe here.

— Lucia