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Made in the Shade expansion Shelton’s business dream in Clarksville

Clarksville retail and home interior entrepreneur David Shelton is living the dream with his new business home and showroom for Made in the Shade Blinds & More.

Made in the Shade has moved from Crossland Avenue to a retail strip center at 1820 B Madison St. next to the Jimmy John’s restaurant.

A soft opening for Made in the Shade is set for Monday beginning at 10 a.m., and a grand opening is planned for Sept. 15.

The new store has 1,300 square feet with an 800-square-foot showroom.

“It’s four times more space than we previously had over on Crossland Avenue in the Tree of Life Center,” Shelton said.

Made in the Shade specializes in interior decor to include window treatments and blinds, and personalized consulting. 

Customers will be able to view and select from wood and faux wood blinds, horizontal sheer blinds, roller and solar window shades, draperies and fabric shades, cellular and pleated shades and plantation shutters.

Shelton is joined in the venture by Jeremy Sumner, operations manager, and store manager Heather Johnson. Together, they are offering up a unique space where customers can sit and look at sample products and thumb through books to select the right look for their homes and businesses.

Part of David Shelton's expertise is in the updated logo and branding for Made in the Shade.

It’s a business concept that had its origins in 2004. Along with leading the Clarksville franchise, Shelton, with a background in graphic design, has been centrally involved in branding the concept and business logo for Made in the Shade franchises across North America and part of Canada.

“Made in the Shade was started back in 2004 under the guidance of a former school teacher, Cathy Morse,” Shelton said. “She and my mom were friends at the time and she got with me way back when, and together we formed an upstart brand. I’ve been helping with the national marketing ever since then.”