May 2022 Tesla brand loyalty more than doubles year-over-year and leads all brands industry-wide

Alma L. Figueroa

Tesla’s May well 2022 model loyalty of 63% is exceptional when considered
from just about any viewpoint: it is extra than double its Could
2021 loyalty of 29.4% it is the greatest brand loyalty not only of
any luxury manufacturer but of any brand name industry-wide in Might it is 12.3
PP earlier mentioned luxurious runner-up Lincoln it is 1 of only two favourable
yr-in excess of-calendar year success among the the 20 luxury models (with Lincoln)
it is the ninth consecutive regular monthly Tesla loyalty larger than 60%
eventually, it is the only manufacturer to split the 60% threshold in model
loyalty in the inventory lack-impacted 2021 or Might CYTD 2022
time periods.

A evaluate of Tesla product-amount data in Could reveals that though
each model has experienced sizable calendar year-more than-calendar year raises, the
Product 3 success stand out. Product 3’s Might return-to-industry quantity of
4,413 is 51% of the brand’s volume, building its final results that substantially
far more significant. Design 3 Might brand loyalty of 67.9% is extra than
double the year-back tally and the maximum of any Tesla product (be aware
that the smallest yr-in excess of-year soar of any Tesla design
in May perhaps was 29.8 percentage details). Further more, Design 3’s model
loyalty is the 2nd optimum of any model in the marketplace,
trailing only the Ford Edge. Also, Designs 3 and X rank in the top rated
ten styles throughout the sector in Could model loyalty Tesla joins
Ford, Chevrolet, and Toyota as models with two styles in the prime
ten in May perhaps model loyalty.

Lastly, these countrywide Tesla loyalty final results mask some
incredible DMA-amount success. Tesla model loyalty in Could
exceeded 80% in 6 DMAs (all in California), together with San Diego,
San Francisco, Fresno, Sacramento, Los Angeles, and Monterey. To
supply a broader perspective from which to admit how
extraordinary these success are, nationwide brand loyalty in Might was

What does all this indicate? In a nutshell, it indicates that Tesla not
only is selling a lot of autos and crossovers (more than any other
luxury brand name in May well), but that these customers like their autos and
are shopping for an additional a single. These are ominous results for the rest of
the market. Every single model – luxury and mainstream – demands to
establish an effective competitive response to Tesla as shortly as


This automotive perception is aspect of our regular monthly Top rated
10 Tendencies Sector Report
. The report findings are taken
from new and utilized registration and loyalty knowledge.
To download the whole report, you should click on below.



Posted 01 August 2022 by Tom Libby, Associate Director, Loyalty Alternatives and Sector Analysis, S&P World-wide Mobility&#13


This write-up was released by S&P Worldwide Mobility and not by S&P World-wide Scores, which is a separately managed division of S&P Global.

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